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# Guide for experimented live sellers on Facebook

# You are experienced in live streaming, and to further boost engagement on your Facebook page, here are some effective strategies. They will help ensure a smoother experience for your users while increasing your sales.

| Diversify your live concepts: It helps maintain customer interest, reach different audience types, boost engagement, and drive both short-term and long-term sales.

1. **Live Giveaway Draw to win gifts**\*: You can offer articles or reductions on the next purchase. Exemple: 50% off the cart, up to a maximum of €100. Choose 3 articles for free... \*→ ${color}[#ff2600](Encourages participation, increases audience retention, and motivates viewers to interact and return for future lives.)
2. **Live Private sales / Flash promo**: You announce that certain promotions are valid only during the live session. \*Exemple: 10% off all dresses. Buy 2 items = free shipping... \*→ ${color}[#ff2600](Creates urgency and exclusivity, boosting immediate sales.)
3. **Live Outlet / Clearance Sale**: End-of-season sales, remaining small sizes, and unique pieces. (Moves old stock quickly and attracts bargain-hunters, increasing turnover.) → ${color}[#ff2600](Boosting immediate sales.)
4. **Paid live**: You can use this option to earn money so make sure it's worth it for the clients, to avoid a disillusionment among those who pay. *Exemple: Pre order the new arrivals, Participe to the selection of the new arrivals... →* ${color}[#ff2600](Monetizes exclusive content and adds value for loyal customers.)
5. **Live Personalized products**: If you offer options to personalize items (color, size, other), showcase the options live. \*Exemple: Print a text on a shirt. Create a specific color... \*→ ${color}[#ff2600](Engages customers on a personal level and encourages higher-value purchases.)
6. **Live Styling Challenge**: You invite a customer or an influencer to take on a live challenge: create a complete outfit with a specific budget or theme → ${color}[#ff2600](Interactive and entertaining; increases engagement and brand awareness.)
7. **Live Flash Auction:** Offer a few unique pieces in an auction format: customers comment their bids live → ${color}[#ff2600](Generates excitement and competition, leading to higher perceived value and quicker sales.)
8. **Live Fashion Quiz / Trivia**: Ask questions about trends, the brand, outfits, etc.Correct answers can win something. *Exemple: discounts or gifts →* ${color}[#ff2600](Educates the audience while keeping them engaged and encourages repeat participation.)
9. **Live "Mix & Match"** : Offer several pieces and ask viewers to choose how to combine them → ${color}[#ff2600](This method engage customers to increase the chances of purchase. )
10.  **Live “Product Storytelling**: Each item has a story: design, inspiration, materials, or a creator’s anecdote → ${color}[#ff2600](Adds emotional value to products, making customers more likely to buy.)

| Increase your audience: Your audience is the most important thing on your page, he more you take care of it, the more it will give back to you.

1. **Post regularly and with variety:** Alternate between product photos, short videos, stories, live streams, and interactive posts → ${color}[#ff2600](Regular activity signals an active page and attracts more followers.)
2. **Optimize your profile**: Professional profile picture and cover photo. Clear shop description and link to your website or online store. Add a call-to-action button (“Shop Now,” “Book,” “Contact”) → ${color}[#ff2600](Professional profiles helps to build a strong branding.)
3. **Create engaging content: I**t can be lives or posts → ${color}[#ff2600](Contents engage your audience)
4. **Encourage clients to like and share**: Include on your website an attractive text/image about your page: “Join our page to see live updates and new arrivals.” → ${color}[#ff2600](Organic shares increase reach.)
5. **Collaborate with influencers**: Micro-influencers or loyal customers can share your products. Their followers discover your page and may follow it → ${color}[#ff2600](More exposure about your brand helps the notoriety of your page )
6. **Targeted advertising**: Use Facebook Ads to create and publish Ads for a specific audience to reach it → ${color}[#ff2600](Advertising is the best way to quickly increase your audience. )
7. **Build a community:** Respond quickly to comments and messages. Ask open-ended questions and seek opinions on products → ${color}[#ff2600](More engagement = Facebook shows your page to a wider audience.)

| Streamline the user experience: Your page’s navigation should be smooth to minimize confusion and prevent users from feeling lost.

1. **Respond quickly to messages and comments**: Users appreciate fast responses, which builds trust and loyalty. You can set up automated replies for frequently asked questions, while personalizing responses whenever possible.
2. **Use a warm and professional tone**: Maintain a tone that is both friendly and credible. Avoid overly impersonal or technical language. Use emojis sparingly to make interactions more human without losing professionalism.
3. **Ensure high visual and textual quality in your content**: Use sharp, well-framed, and representative product images. Keep text clear and concise in posts and live sessions, highlighting the main message. Maintain consistent colors and fonts to create a strong visual identity.
4. **Use a content calendar**: Plan posts in advance: promotions, new arrivals, live sessions, interactive content. Ensures a consistent presence and avoids periods of inactivity. Helps diversify content to maintain customer interest.
5. **Optimize your page biography**: Display essential information: payment methods, shipping, website link, store policies. Write a clear and concise description of your business. Include a clear call-to-action. 
6. **Add useful buttons and tabs**: Make “Shop,” “Book,” or “Contact” buttons visible and easy to use. Organize tabs logically (Shop, Reviews, Photos, Events) for smooth navigation.
7. **Humanize your page**: Share behind-the-scenes content: order preparation, new stock arrivals, team sessions. Creates an emotional connection and a more enjoyable experience for customers.
8. **Create interactive content**: Live streams, quizzes, polls, contests, and giveaways. Encourage the audience to comment, like, and share. Direct interaction increases visibility and engagement.
9. **Optimize for mobile**: Ensure images, videos, and buttons display correctly on smartphones. Most users access Facebook via mobile devices.

| Tips with Nanoshop: Make sure to follow these tips to use the full potential of Nanoshop

||| Important: Your clients needs to be registered to the customer account link and comment with the right format ( reference/color/size ), to generate an order.


1. **Add the customer account link and the text format to your page description:** **Y**our clients will easily get access and be aware of these informations. 
2. **Get messenger notifications:** Your clients need to activate this setting after registering to the Customer Account Link so they can be notified when you go live or publish a post, and receive their invoice/payment link
3. **Make sure your Facebook page is connected to Nanoshop:** Go to nanoshop → invite my clients, you'll read under the Facebook icon, a text in green "Connected".
4. **Name your campaign with the same title of your live/post:** This helps you avoid having to search for the corresponding campaigns after each live or post-sale.
5. **Add products to your live/post campaigns:** Only created products can let you generate automatically orders. 
6. **Pin your customer account link and the right format for orders in the comment: Y**our clients will easily get access and be aware of these informations. 
7. **Use Nanoshop during your live:** You need to validate each comment by checking whether the client is registered and if the format is correct.
8. **Modify on Nanoshop during your live the orders with a format that needs to be specified:** During or after your live, you can either ask the client to specify their order so you can update it in the app, or remind them of the available product colors and sizes and ask them to leave a new comment. 
9. \*\*One command by comment: \*\*Nanoshop can only treat one command per comment. Means if a comment includes multiple orders, Nanoshop will choose randomly one. 
10. **Post oders:** Before you past the copy link in your Facebook post, add the pictures of your product.
11. **Stop taking orders:** If you don't active this setting, Nanoshop will continue generating the comments after the live/post. 
12. **Archive an order:** It will archived your campaign in "Archived" and will automatically stop taking orders.
13. **Generate orders:** It’s best to generate orders after the live, allowing you to concentrate on orders that cannot be generated automatically.
14. **Use inventory to update the stock:** An order for an out-of-stock product cannot be processed during your live stream. To avoid this issue, you must update your stock before each live stream or allow customers to oversell the item by letting them order out-of-stock items. (Note that in this case, the delivery time will be longer for the customer.)