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# How to convert your clients from your physical shop to your website?

### How to Convert Your Customers from Your Physical Store to Your Online Store
You own a physical store and already have a valuable base of loyal customers. The challenge today is to **encourage them to use your online store**, so they can place orders at any time, even outside your opening hours. Here are some simple and effective methods to make this transition while increasing your sales.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/5/8/bd5826dd845bd800/image_11iw6c.png)

| Step 1: Tell Your Customers About Your Online Store

* **Place a QR code in your store:** Position it in strategic locations, such as near the checkout, on a counter, or on a visible poster, to provide direct access to your online store.
* **Talk directly to your customers in-store:** Take advantage of every interaction to let your customers know about your online store. Explain the benefits of ordering through your website: 24/7 access, exclusive promotions, convenient delivery, or in-store pickup.
* **Give your customers a business card with a link to your online store:** For example: www.boutique.nano.shop, boutique.nano.shop, or www.boutique.com if you have your own domain name. The card can also include a QR code for direct access to your website.

| Step 2: Encourage Your Customers to Order Through Your Online Store

*To maximize adoption of your online store, it is essential to create **strong incentives** that give your customers a real reason to order through your website rather than in-store or through other channels. Here are several effective strategies to implement:*

* **Products available exclusively in your online store:** Offer a selection of products **exclusive to your online store**that customers cannot find in your physical store. This creates a sense of exclusivity and encourages customers to visit your website to access unique products. For example, models, colors, or limited editions reserved for the digital channel.
* **Home delivery:** This is a major advantage that makes shopping easier for your customers. Highlight this service by clearly explaining the conditions (delivery areas, delivery times, and any applicable fees). This can help convert customers who prefer the convenience of shopping online and having their purchases delivered directly to their homes.
* **Discount coupons:** Offering **exclusive promotions or discount codes for online purchases** is a very effective way to attract customers to your digital store. For example: 10% off your first online order.
* **Showcase new arrivals:** Your online store allows you to **quickly highlight new products**. Regularly communicate new arrivals through newsletters or social media. This sense of freshness generates interest and encourages customers to return regularly to discover your latest collections.
* **Promotions on selected products:** Regular promotions are an excellent way to **increase sales and attract visitors to your website**. Consider:
    * Highlighting limited-time discounts (e.g., “Offer valid until Sunday”)
    * Creating bundles or special online offers (e.g., “Buy 2, get the 3rd free”)
    * Offering flash sales to encourage quick purchases