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# How to use promotions in your website

# How to run a promotion in your store to increase your sales ? 
Offering a discount on your products is a great way to attract attention, increase sales, and build customer loyalty. Here are some practical tips for successfully applying a discount on your items, as well as effective strategies to maximize its impact.

| Step 1: Define the promotion type

*Before launching an offer, choose the type of promotion that best suits your objectives* 
* **Direct discount**: -20% on a specific product or category.
* **Bundle Offer**: Buy 2 items, get the 3rd free.
* **Free delivery**: very popular and often an incentive to purchase.
* **Discount coupon**: to share on social media or send directly to your loyal customers.

||| **Note:** You can combine several of these promotion types at the same time to maximize your results.


| Step 2: Apply the promotion in your Nanoshop store
| Go to the Nanoshop app → Go to **Product** → Select your product → Tap **Edit** → Add a new price in addition to the initial price → Tap **Save**

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/5/8/bd5826dd845bd800/design-sans-titre-1_3izugu.png)

1. Open the **Nanoshop** app.
2. Go to the product page of the product you wish to promote.
3. Select your product, then tap **Edit**.
4. Add a **new price** in addition to the initial price (for example: old crossed-out price + new promotional price).
5. Press **Save**.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/5/8/bd5826dd845bd800/now-your-promo-is-effective-2_2pwp3f.png)

6. Set the promotion's validity period (start and end dates) in the product description if the promotion is specific to a single product. Otherwise, specify it in the description on your store's homepage.


| Step 3: Strategies to Make Your Promotion More Effective

* **Create a sense of urgency**: Limit the duration of the promotion (for example: valid until Sunday at midnight) to encourage quick purchases.
* **Highlight the promotion**: Display it in your homepage description, product descriptions, or through banners. Don't forget to promote it on your social media.
* **Choose your products wisely**: Focus on bestsellers or products with high stock.
* **Build loyalty after the promotion**: Add a thank you message, offer a future discount, or invite customers to subscribe to your newsletter.