Live selling is the best way to showcase your products to remote customers while interacting with them, offering a shopping experience similar to being in the store. Here you’ll find the tips and strategies to make this possible.

1. Choose a clear and professional page name: Use your exact store name. Avoid complicated or long names. Optionally, include a keyword (Exemple : Store, Fashion, Boutique).
2. Add a professional profile picture: Ideally your store logo. Square format, well-centered, high quality.
3. Use an attractive cover photo: High-quality banner that represents your brand: new arrivals, your store’s aesthetic, or a slogan. Should inspire trust and professionalism.
4. Fill out the “About” section: One of the most important steps. Include: Clear description of what you sell, payment methods, shipping methods, response times/delay, location (if you have a physical store), website link (if available), conditions of purchase.
5. Activate the right action buttons: Choose a call-to-action as send message, call, visit website, shop Now...
6. Organize your albums and photos: Create albums by category (Dresses, Tops, New Arrivals…). Use high-quality images. Avoid blurry or poorly framed photos.
7. Post regularly (content plan): Your page should be active.
8. Diversify your content: Use multiple ideas.
9. Set up Messenger properly: Automated responses. Welcome messages. Fast reply time
10. Ensure visual quality: Bright, clear photos. Text without errors. Warm, professional, and human tone
11. Encourage interactions: Use Facebook lives or post orders (very effective for sales). Organize contests or giveaways. Invite your client to like, comment and share your content.
12. Check professional settings: Correct category (Exemple: Clothing store). Page roles. Security settings. Admin/editor rights

1. Post regularly and with variety: Alternate between product photos, short videos, stories, live streams, and interactive posts → Regular activity signals an active page and attracts more followers.
2. Optimize your profile: Professional profile picture and cover photo. Clear shop description and link to your website or online store. Add a call-to-action button (“Shop Now,” “Book,” “Contact”) → Professional profiles helps to build a strong branding.
3. Create engaging content: It can be lives or posts → Contents engage your audience
4. Encourage clients to like and share: Include on your website an attractive text/image about your page: “Join our page to see live updates and new arrivals.” → Organic shares increase reach.
5. Collaborate with influencers: Micro-influencers or loyal customers can share your products. Their followers discover your page and may follow it → More exposure about your brand helps the notoriety of your page
6. Targeted advertising: Use Facebook Ads to create and publish Ads for a specific audience to reach it → Advertising is the best way to quickly increase your audience.
7. Build a community: Respond quickly to comments and messages. Ask open-ended questions and seek opinions on products → More engagement = Facebook shows your page to a wider audience.

1. **Late or inaccurate delivery: **Customers don’t receive their orders on time or get the wrong product → Ensure clear order tracking. Inform customers of realistic delivery times before purchase. Use automated notifications to keep customers updated.
2. Lack of response to questions: Customers ask questions during the live or via messages and don’t get answers → Prepare a moderator to answer live comments. Enable Messenger with automated replies for frequent questions. Make sure to respond quickly to private messages.
3. Product quality differs from what is shown: Products received don’t match expectations set during the live (color, size, materials) → Show products in detail, from multiple angles, and zoom in on textures and colors. Provide precise information about sizes and materials.
4. Complicated ordering process: Customers don’t know how to place an order or confirm their purchase** **→ Clearly explain the ordering steps during the live. Provide real-time support to guide customers.
5. No follow-up after purchase: Customers don’t receive confirmation or order updates after the live → Always send a confirmation email or message. Provide a tracking number and after-sales support. Request feedback to show you care about their experience.
6. Poor live experience: The live is hard to follow: slow, poor lighting, bad audio, too many confusing comments → Prepare lighting and sound before the live. Structure the live ( product presentation, questions , offers, order reminders... Have a moderator to manage comments and questions.)
7. Promotions and stock mismanagement: Customers buy expecting a promotion that is no longer valid or a sold-out product → Clearly display available stock and valid promotions. Update stock in real time in your app or platform. Indicate when a product is almost out of stock.

1. Add the customer account link and the text format to your page description: Your clients will easily get access and be aware of these informations.
2. Get messenger notifications: Your clients need to activate this setting after registering to the Customer Account Link so they can be notified when you go live or publish a post, and receive their invoice/payment link
3. Make sure your Facebook page is connected to Nanoshop: "Go to nanoshop → invite my clients", you'll read under the Facebook icon, a text in green "Connected".
4. Name your campaign with the same title of your live/post: This helps you avoid having to search for the corresponding campaigns after each live or post-sale.
5. Add products to your live/post campaigns: Only created products can let you generate automatically orders.
6. **Pin your customer account link and the right format for orders in the comment: **Your clients will easily get access and be aware of these informations.
7. Use Nanoshop during your live: You need to validate each comment by checking whether the client is registered and if the format is correct.
8. Modify on Nanoshop during your live the orders with a format that needs to be specified: During or after your live, you can either ask the client to specify their order so you can update it in the app, or remind them of the available product colors and sizes and ask them to leave a new comment.
9. **One command by comment: **Nanoshop can only treat one command per comment. Means if a comment includes multiple orders, Nanoshop will choose randomly one.
10. Post oders: Before you past the copy link in your Facebook post, add the pictures of your product.
11. Stop taking orders: If you don't active this setting, Nanoshop will continue generating the comments after the live/post.
12. Archive an order: It will archived your campaign in "Archived" and will automatically stop taking orders.
13. Generate orders: It’s best to generate orders after the live, allowing you to concentrate on orders that cannot be generated automatically.
14. Use inventory to update the stock: An order for an out-of-stock product cannot be processed during your live stream. To avoid this issue, you must update your stock before each live stream or allow customers to oversell the item by letting them order out-of-stock items. (Note that in this case, the delivery time will be longer for the customer.)

Updated on: 16/09/2026